Increase Visiblity of Club’s Facebook Page Part-1
Nowadays most active Lions Clubs have their presence in Facebook page but just by being there does not guarantee that their club’s Facebook page shall appear high up in Google and Facebook search. Its only a few Lions club’s Facebook page whose name appears high up in first page of Google search such as Lions Club International- Oak Brook , Lions Club Hanover, Poquoson lions club while there are some other Lions Club Facebook page whose link does not appear at all in Google search. So what makes some pages more visible over Google search and Facebook while some pages does not appear at all!
It is very interesting to see your Lions Club Facebook Page to come high up on page one of Google search whenever anybody wants some information about Lions club in any particular area.In order to increase visblity of our page’s visibility we need to optimize our Facebook page and to optimize our Lions club Facebook page here are some simple and effective tips
Allowing Lions club page to be indexed
1.Turn off country and age restriction
Click on the Edit Page button located in top right corner of your page,a drop down menu will appear , click on edit settings, in the next screen a menu containing Page info, settings, Admin role, shall appear, Click on the “Settings”, See that country restriction and age restrictions are off. This will make the page more visible over search.
2. Set Page owners information
Now click more and then click “Featured” and then click edit “Featured page owners”. Here add a page owner whose basic information shall be displayed publicly in about section of the page. Then edit the information of page owners and make it relevant to Clubs page information. These information are very searchable.
Getting into Google
Do a Google search of your Lions Club page and if the page is not appearing within few pages of result, there are some changes you are required to make.
3. Making sure that Google finds your page
For Google to index your page, it needs to know you exist. Just by being on Facebook, doesn’t mean that it will find you.
The quickest way to do this is to create links to your Facebook Lions Club page
This can be done by
A. Adding links from your website
B. Commenting on popular blogs using the link to your Facebook page in the URL field.
C. Creating blog posts that link to your Facebook page
Be aware that linking from other social media sites (e.g. YouTube) won’t work as they are normally ‘nofollow’ links. This means that the website will stop Google’s bots from following the link to your page, therefore it won’t find it to index it.
Google can take some time to index a page, so you have to be patient. To help it along the way, continue adding more links to your Facebook page from different sources.
Getting into Facebook search
To see if your page is appearing in Facebook search, you have to ask someone who hasn’t liked your page, to search for it. This is a little inconvenient, but if you’re not appearing, you should know about it!
The Facebook search is also integrated with the Bing search engine, therefore make sure you follow the above steps to get your Facebook page into Google as this will also ring true with Bing’s search engine.
Optimising your Lions Club Page
Now that your Lions club page is appearing in both Google and Facebook search, we will focus on getting your page to the top!
4. Enter more information in “About” section of your Lions Club page.
This can be done by clicking “About” and then click edit and then in the next screen Admin page will appear having short description and long description. Enter relevant information in both the sections.
Before you start editing the details here, write down some of the keywords that are relevant to your business. These are words or short phrases that people might type into a search engine when looking for your page, examples can be ‘Lions Club mission’,’How to join Lions Club’,etc.
Start with your ‘Description‘ – This should have all the information about you. Summarise it in the short description section, then go into detail in the long description. Once you have completed this section, read back through it and make sure you have added your keywords.
Next add your ‘About‘section – Think of this as your tagline. It should start with a link to your website (if you have one) and then be a sentence stating who you are. Again, include your main keyword here.
Finally, continue entering details for the other sections such as mission, founded, Awards etc to make your page as complete as possible.